How to build a B2B marketplace with an all-in-one solution?
You would like to create a B2B marketplace but you are not sure how to proceed and what are the requirements? In this article, we will introduce to you what are the different steps to build a B2B marketplace (also called B2B e-commerce) with an all-in-one solution as Uppler for example.
Define B2B marketplace requirements
Wether you are a start up or a big company, be sure that you well understand the market on which you would like to build a B2B marketplace and well defined :
- • Exchanged Product and services
- • Sellers and buyers on the market
It could be even better if you have two or tree potentials sellers or buyers that accompany you into this adventure. They will help you to find the right path to address the market.
Once all these requirements are specified and you are sure about your potential business, you can choose which solution to use and start its configuration.
Understand the objectives of your market and build the right user experience
Before starting to build a B2B marketplace, it would be necessary to define its objectives and which funnel does your market need. We can imagine different objectives :
- • B2B ecommerce : Ordering products or services with payment system and delivery methods
- • Informative : only use for presenting and showing products during events for example
- • Contacts & Relationships
- • Quotation or RFP requests
- • Or others
All of these purposes will require to configurate the right acquisition tunnel or imagine a new one to answer you customer needs.
Configurate your B2B marketplace
As soon as the goals are set, you could begin designing the platform, starting with the organization of your products or services : how you would like to display them, with which information and what are the most efficient paths for your customers.
It is the most complicated part it defines the user experience of your marketplace. Do not worry at this stage it is just a set-up phase and it could be modified afterward.
Once we get all of these data, we could draw together what the menu will look like and start building a first version of the B2B marketplace.
And then proceed to the remaining configuration related to your market knowledge: shipping methods, payment solutions, taxes, stocks, prices, ... Regarding payment solutions, it will be necessary at this stage to select the payment provider with whom you would like to work so that the installation can be done in your marketplace.
When all these elements are defined, the B2B marketplace is almost ready and you could begin proceeding to some test.
It could also be possible that your B2B marketplace requires some additional features that the solution does not offer for the moment. It is right after the configuration phase, when the developer gets all the information that developments will be made.
It is also at this time that you will have to decide on the business model of the marketplace. Either you are sure of yourself, or there are companies that can help you to best define it according to your market and your expectations.
Launch your B2B marketplace
When your platform is ready, completely functional, with every data set up, it is the moment to open the marketplace to your market and attract buyers and sellers to use the platform.
It is time to make marketing and alert your potential users, most sellers in the first time, about your marketplace. You could use every marketing tool at your disposal :
- • Newsletters
- • Events
- • Launch promotion
- • SEO/SEA
- • …
This point is really important because your platform could not live without activity, wether users.
For more information on this point, you can refer to our article about how to attract sellers on your B2B marketplace.