B2B marketplace guide

The perfect guide to learn everything about B2B marketplaces and get all the keys to launch your own project

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INTRODUCTION

Welcome to our BtoB marketplace guide !

If your objective is to learn everything about marketplaces more specifically on B2B marketplaces, you are at the right place. This guide is made to explain all major aspects of marketplaces from defining the terms, to attracting and engaging more and more sellers and buyers when launching your btob marketplace.

The global business-to-business eCommerce sales are predicted to continue growing and surpassing the BtoC world.

STEP 1: GLOBAL MARKETPLACE DEFINITION

For true beginners. Discover what a marketplace is, why this model grew up so fast, and all the most basic knowledges on the subject.

Let's focus on B2B marketplaces!

Business-to-business (B2B) marketplaces are a growing segment of the global e-commerce industry, enabling suppliers and buyers to sell and buy goods and services online. B2B marketplaces cover virtually all industries where the exchange of goods, commodities, and services is involved.

B2B sales portals differ markedly from business-to-consumer e-commerce portals in attracting rational B2B buyers who are interested in long-term commercial relationships as opposed to impulsive B2C buyers who are usually making one-time purchases.

Discover how the online B2B marketplaces model appears and why it takes such a big part of international business.

Alibaba is the pioneering B2B marketplace but does not remain alone for a long time. Big players such as Tradeindia, Thomasnet rose up quickly to this new opportunity of development.

STEP 2: THE GREAT COMBINATION TO CREATE B2B MARKETPLACE

If you are looking for a new springboard for your business'activity, it could be the right time to study the possibility of building an online marketplace.

A new project in every company needs to be profitable. And that is why as soon as you decide to create a marketplace, it is important to identify which are the possible business model for this future branch of business.

STEP 3: TOOLS FOR CREATING MARKETPLACES

Analyze all the technical possibilities available to create a marketplace: tailored marketplace, open-source or even Saas marketplace software. It will define the way your marketplace will be built.

Then, on such a big project, we recommend you to choose a marketplace solution provider. Even if you have an IT team inside your company, it is better and easier to start with specialized software that already contains every feature you would need.

Whatever the marketplace solution you choose and if you would like to manage payment you would need to look for a payment provider. If you do not want to deal with financial exchange, you can directly go to part 5.

Each payment provider would provide different payment methods. Here is a quick overview

STEP 4 : START BUILDING YOUR MARKETPLACE

This is an important chapter and the time to understand how a marketplace works, where does the creation start and how to make it evolve.

If you start with an MVP and take time to onboard sellers during this specific phase, it would be easier to make them adopt the platform as a new business opportunity. Even better if they get the luck to take part in the evolution of the platform.

In addition, to feel involved in the experience, vendors would require to get something from the marketplace: revenue, visibility...

STEP 5 : WHAT ABOUT THE FUTURE ?

Once your marketplace is launched and running live, you will implement different tactics to attract sellers, but also more and more buyers. As you can imagine a B2B marketplace is only interesting if there are traffic and transactions. Here is an incredible challenge for you.

Our white paper on how to create a B2B marketplace

B2B marketplace features

Download our white paper about B2B marketplace creation: challenges, strategy, technical requirements

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